Apple named Australia's most attractive employer


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Apple has been named Australia’s most attractive employer, and technology has been named the most attractive sector, in Randstad’s 2018 Employer Brand Research.

The survey revealed that Apple is lauded for its innovation focus, financial stability and strong reputation.

The technology sector meanwhile outranked the aviation industry for the first time in four years on the ranking of the most attractive sectors for employees.

Employers and industries were ranked on whether they are financially healthy, offer the latest technologies, provide job security, have a good reputation and offer career progression.

Randstad CEO of Australia, New Zealand, SEA and India Frank Ribout said the rankings reflect the importance of organisations investing in innovation while maintaining a positive public image to engage employees and attract job seekers.

“Technology is ingrained into our everyday lives. From ordering food on the fly to searching the latest jobs, the whole world is just a few taps away from your fingertips,” he said.

“Apple has led the technology revolution, so it’s no surprise that Aussies looking to ride the wave of innovation see the Californian tech giant and the technology sector in general as a great place to develop their careers.”

The 2018 survey also found that work-life balance is the single most important reason for job seekers to choose their employer (54%), followed by salary and benefits and job security (52% each).

But workers believe employers are more focused on financial deliverables and technology rather than their preferences of work-life balance and remuneration.

“With 30% of Australians planning to change roles within the next year, a markedly increased number from last year, we are calling on businesses to revitalise their employer value propositions,” Ribout said.

“It is crucial that companies present a true image of who they are and commit to it. That is the secret to the success of Australia’s most attractive employers.”

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